For designers to create a balanced range they require good range planning. When you design your range you will need to deliver the right amount of choice and quantity of styles to your customers. The number of styles and options will depend on the the style of clothing that you are producing and your sales strategy. However, to create a balanced range you will need to consider the width and depth of your range.
The width of your range is the different styles and shapes that you offer. The more styles that you have on offer will mean a greater choice for your customers. However, you may want to limit the options initially to keep costs at a minimum.
The range depth is the different unique fabrics, prints or colors that you use. Some companies will use different fabrics and prints for each style. However, this can lead to difficulties in meeting the minimum order requirements from suppliers. Too much variation in fabric and color can also make your range look inconsistent and be confusing to the buyer.
