Your crash course to starting your own clothing line
This book is written for people who are just starting out in the clothing industry or who are already running a small clothing label. It is for the enthusiastic hobbyist who wants to take it a step up further and start a business doing what they love.
The information in this book will give you a solid ground rooting to build upon. It is a crash course that covers the basics and beyond taking you from designing and planning through to mass production and delivering your clothing into stores. I show you how it is all done and how it all works but also giving you the flexibility to develop your own unique brand that has its own characteristic depending on what style of clothing you design and how you want your label to be seen.
Section one of the ebook takes you through the important stage of planning your clothing line. We take a look at what clothing your are going to be designing and discover who your target market is.
The book then shows you how to gather information about your customers and what you need to know about them and why. We then show you how to find your key competitors and analyze them in detail showing you how to find information.
This chapter then concludes with the 'design calendar' and an insight into what a typical clothing company will be doing in the year ahead.
Section two starts by explaining the importance of branding and shows you how to develop your own brand. The book then takes you through positioning yourself in the clothing industry and helps you to discover your unique selling proposition.
We then take a look at predicting trends and where to find data for trend forecasting. Next, we discuss how ranges are planned and designed, taking a look at what you will need to consider in the design stage of your clothing range.
Section two of the ebook then concludes by showing you how to protect your designs from infringement and discusses the different methods available to you in doing this.
Section three of the Start A Clothing Line ebook is all about promoting your brand and your clothing products. This section explains the role of marketing in your company and takes a look at the many ways in which you can can promote your brand.
We take a look at the different forms of promotion, weighing up the pros a cons. It then explains when and how you should be implementing your marketing, helping you devise the best methods and strategy for you.
This section concludes by discussing how trade shows are used by clothing lines. It tells you how to prepare for a show and what you should do when attending trade shows.
Section four of the ebook shows you how to find the stores that you will sell to and and also how to analyze them. It explains how to sell your clothing to stores and maximize your chances of making successful sales.
The section details what you need to do to prepare for sales and how to approach the buyer. The book also explains what you need to do in the sales meeting and gives you tips on how to get the sale.
This chapter then concludes by explaining the use of sales agents and how to work with them.
Section five of the ebook takes a look at managing the production of your clothing and helps you to understand the best production route for your clothing line. The section also tells you how to choose a factory and shows you what to look out for when deciding where to produce your clothing.
Everything you need to know
Step by step guides
Non-country specific
Instant digital download
Only $39
