This section of the ebook tells you how to find stores to sell to and shows you how to analyze them. It explains how to sell your clothing to stores and maximize your chances of making successful sales. The section also details what you need to do to prepare and how to approach the buyer. I also explain what you need to do in the meeting and give you tips on how to get the sale. This chapter then concludes by explaining the use of sales agents and how to work with them.
You are going to create a list of stores that you are
going to attempt to sell your products to known as your retail hit list. The first thing you should do is make a list of potential stores to sell to.
Analyze the stores on your list to discover which are appropriate for your clothing range. Use the checklist and further explanation in the ebook for a better understanding of what you need to look for. Once you have discovered which stores are suitable for your clothing style and analyzed them, this will then be your retail hit list.
Before approaching buyers you should ensure that all preparation is in place. This is a basic checklist of what you may need to consider.
The initial phone call is probably the hardest part of selling, but with practice and experience it will get much easier for you. When you are ready to approach the buyer you should already have their details including a contact name for the buyer and any notes about the company that you feel could be relevant. The reason for your phone call is not to sell them your products but to invite them to meet with you so that you can present your clothing to them face to face.
After you have set up the meetings with store owners you will then meet at the agreed time and present your range to them. Read this section of the ebook on how to present your range in a meeting and close a deal with them.
Manufacturing your clothing range
