Section two of the ebook, product development, discusses the importance of branding and shows you how to develop your own brand. We then take a look at predicting trends and where to find data for trend forecasting. Next, we discuss how ranges are planned and designed, taking a look at what you will need to consider in the design stage of your clothing range. Section two of the ebook then concludes by showing you how to protect your designs from infringment and discusses the different methods available to you in doing this.
Before attempting to complete the tasks in this section you may want to read section two of the Start A Clothing Line ebook to gain a better understanding required in order to complete the exercise below.
To fully understand the effect branding has on the way we think about an organization, you are going to choose three brands and analyze them in detail. It does not matter what types of brands you choose or if they are clothing brands or not. Try to choose brands that you are already familiar with and have had experiences with so that you can analyze these brands from a customer's point of view.
If you are not sure where to look for the brands that you want to analyze, try looking on their company website or at any promotional literature you can find. You should also look at the brand's product, either at home or in stores. Also, look out for advertising and commercials associated with the brand.
The three brands I am going to analyze are:
After looking at each brand in detail and analyzing them, answer these questions for each of your chosen brands.
In section two of the Start A Clothing Line ebook I show you how to develop your own brand, what you need to take into account and give you tips and advice on creating your name, look and associations of your brand.
After reading this section of the book, answer these questions to help you develop your brand.
To differentiate yourself from your direct competitors and other similar brands, you will need a unique selling proposition or unique seliing point as it is also known. Understand what aspect of your company makes you stand out and incorporate this into your branding.
Use the information from the tasks you have completed and the extensive information in the ebook to develop your own brand.
Section three, promoting your brand.
